Stories are the most powerful way we connect with people. Our story gives us our why and our why becomes our calling. If we really want to reach people, we have to communicate our story from its deepest roots in its most vulnerable, raw form. When people know your story, you don’t have to tell them why you do what you do. They understand with their gut. In the words of Simon Sinek, "people don't buy what you do, they buy why you do it."